Wednesday, April 4, 2012

Why Outsource Market Research Transcription Services?

Market research transcription is the term used to define the transcription of audio files to text files of market research or statistical data. Of late its dependency has increased in the corporate world irrespective of the business type. It is really difficult to pen down every tiny detail of statistical data, therefore researchers make a recording of public comments or opinions. These audio tapes or recordings are neatly transcribed by professional market research transcription services. These transcribed copies are vital to measure the success of the quality of the product of the company and its popularity which further decides the future of product.

There are several market research transcription services available in the market. Few of them are private agencies while others are government organizations. Even media houses carry out opinion polls. Therefore they take help of professional transcription services.

Companies also outsource market research transcription projects to reliable companies. It includes a range of services like telephonic interview transcriptions, teleconference sessions transcriptions, focus group interviews transcriptions, one-to-one interview transcription, seminar and workshop transcriptions, opinion polls transcriptions, etc.

It is a well known fact that textual format makes the evaluation very easy rather than having audio files. These services are user-friendly and are capable of transcribing text from any format like MP3, Wav, WMA, DSS, AIFF, etc. These service providers have high end technology and skilled professionals therefore transcribe recordings even of poor audio quality. They possess updated technology which helps them to transcribe text from audio having background disturbance or disorder of voice overlapping, or if any external disturbance as ring of cell phones etc.

Most reliable companies have proficient team of transcribers. These transcribers are well trained and are meticulous in their work. They get into the minutest detail to give quality output. They have 24*7 customer support service and produce transcribed copies at competitive rates in shortest possible time. Because of multiple benefits associated with outsource market research transcription services more and more businesses turn towards hiring their services. These companies are preferred not only because they provide services in low rates and within quick turnaround time or superior quality. They remain a priority even because of the sensitivity of data security that they maintain. They use fully protected servers for transferring files.
Author: James G LeeSource: http://www.articlesnatch.com/

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