Thursday, March 25, 2010

Transcription - Making Your Clients Happy

Transcription is all about what the client wants, making them happy. As in any other type of retail sales or service, it is very important to note why the client comes first.
When it comes to using transcription services, a client's needs come first. There are many things to consider in the client's eyes. In most cases, when someone is looking for a transcription services company, they will ask either a friend or colleague for a reference or they will simply browse the internet and check out the rates, turnaround times, audio transfer ease of use, among other things.
Just as in retail sales, a transcription services company must take into consideration what the client wants. When speaking to a potential client over the telephone, make very certain to ask all necessary questions in order to give them the best possible information they need in order to make their decision. Below are some questions to ask.
1. How did you find us? Was it through a referral, browsing the net, etc.? 2. May I take your name and contact information so I can send you an email, detailing our conversation today? 3. What type of work do you need transcribed? 4. What is the volume of your work? 5. When do you need the work completed? 6. How many speakers are in your audio(s)? 7. Was the audio recorded in a quiet place? 8. Would you consider the audio to be very clear? 9. Do you have a preferable format for the transcripts and/or any other needs? 10. Should you wish to edit the transcripts, would like them returned in MS Word? 11. Will you be paying using a credit card or would you prefer to be invoiced, and if invoiced, when might we expect payment?
One thing you want to make very clear is that you want to make this very affordable for them. Affordable transcription is what everyone is looking for, especially in these troubled economic times. Of course, accuracy is also of the utmost importance, so along with being affordable, you will also need to guarantee accuracy. Timely delivery of the transcripts is almost important. Always deliver the transcripts on or before the deadline.
A potential client wants to feel as if they're important to you, and they should be. They need to feel comfortable in speaking with you and comfortable in any emails you might exchange. If you are the contact person and you are the one emailing back and forth, make very certain to display your own transcription abilities by never making grammatical or punctuation errors in your own emails to them. Poorly written emails (grammatically incorrect) will not impress them, and they may look elsewhere after reading a poorly written email, so always use the spell check feature in your email client. You want your emails to look just as good as the transcripts should look, with the same professionalism.
While speaking to them, make certain to answer any questions they may have fully and make certain they understand everything. Give each client the red-carpet treatment, even if you're busy. Stop what you're doing and make time for them to make them feel they're getting exactly what they need. Why? Because they should be most important to you.
Once you've made your clients happy by doing all these things, they're likely to come back and use your services routinely. Remember, the client always come first!

About the Author

Joyce Warran has many years of experience in transcription, business management, marketing, sales, and writing. Joyce is the Transcription Director for Chromolume Transcription.
http://www.crtranscription.com (866) 375-2441 transcription@crtranscription.com
Article Source: http://www.goarticles.com/

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